Pit Viper
Since the dawn of time, humans have squinted at the sun, powerless against its harmful rays, wondering how to reduce its glare. According to the internet, the Roman emperor Nero in the 1st Century AD was the only mofo smart enough to protect his eyes from the sun during the entire development of the Western world. As it reads in Pliny the Elder’s Natural History, Nero watched gladiator fights through polished emeralds to minimize glare. Other historical accounts note that Inuits used whale bones with slits cut in front of the eyes for the same purpose, but that’s beyond the point.
For hundreds of years, unless you held a position of political power, had immense riches, or you were an unfortunate soul with “syphilis-induced light sensitivity,” you weren’t wearing sunglasses. In the late 1920s, however, an inventor named Sam Foster popularized the first mass-marketed sunnies to beachgoers on boardwalks in New Jersey. Back then, the Jersey Shore was a lot classier and celebrities soon caught onto the trendy, functional look. In sum, the history of sunglasses is short and sweet, with only a few game-changing innovations over the course of thousands of years.
Today, there’s a growing fad in the world of sunglasses and eye protection stemming from a small but mighty headquarters in Salt Lake City, Utah. Running a campaign in similar fashion to that of the Romans—eg. world domination—former American Ski Actor turned briefcase-wielding salesman, Chuck Mumford, his business compatriot, Chris Garcin, and the crew at Pit Viper Sunglasses, are taking the realms of action sports and fashion by storm, offering military-grade eyeshades with extreme performance capabilities and neck-breaking style. Like Nero and his emeralds, those who wear Pit Viper Sunglasses demand respect and authority in a way that cannot be described; it can only be experienced…
