Indie Ski Spotlight

Choices are hard, man. Some are inconsequential, like what I’m going to eat for dinner or which movie I’ll choose on Netflix. Others, however, carry more weight, especially when it comes to deciding which skis to buy. Today’s manufacturers leave skiers no shortage of options: There are countless skis on the market and, every year, the skis are better than the last. But there are a few fledgling brands forgoing big collections and yearly updates, instead opting to design limited lineups with longevity, sustainability and gender-inclusiveness in-mind. Here’s a spotlight on the little guys with big ideas.

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Giro x Whisper Ridge

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Arne Backstrom